At A Glance
| Item | Detail |
|---|---|
| Client | Mergescreens (mergescreens.com), an online store that sells CarPlay and Android Auto modules and vehicle-specific Tesla-style screens |
| My time on the account | Four years |
| My work | Backlink cleanup, link building, blog content creation, and helping grow organic traffic |
| Starting point | Sales struggling to break through $40K, and a toxic backlink profile |
| Outcome | Sales passed $1M, then $3M, then $5M |
The sales figures come from my work with the client. The search figures come from Ahrefs and Google Search Console, and each one is labelled with its source and dates.
The Starting Point
When I started, sales were struggling to break through $40K, and the website carried a toxic backlink profile. A toxic backlink profile means links from low-quality or spammy websites pointing at the store.
What I Did
- 1Cleaned up the toxic backlinks.
- 2Built new links.
- 3Created blog content.
- 4Helped grow organic traffic.
I cleaned up the backlinks first and then built new links. The blog content and the organic growth continued over the years I worked on the account.
The Results
Sales passed each milestone in turn. These figures come from my work with the client.
Organic Search Growth, From Ahrefs
Monthly figures for mergescreens.com, all countries. Ahrefs figures are estimates, and the October 2026 point is the month so far (data pulled 17 Oct 2026).
Estimated Monthly Organic Traffic
Traffic grew from 29 in October 2022 to a peak of 15,073 in July 2026. Estimates have come down since the peak and stood at 5,862 in October 2026.
Keywords In The Top 3 And Top 10
Keywords in the top 3 grew from 2 to a peak of 1,201 in July 2026 and were 515 in October 2026. Keywords in the top 10 grew from 20 to 1,671.
Domain Rating
Domain Rating was 0.3 in October 2022, dipped to 3.3 in December 2023, and has climbed to 30 as of October 2026.
Real Traffic, From Google Search Console
Actual Google web search data from the client's Search Console, 12 June 2025 to 11 October 2026 (16 months).
AI Search Visibility
How often the site appeared in Google's AI features, and how often AI tools cited it.
Impressions show how often the site appeared, not how many people clicked. Ahrefs counts citations in Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot. They are tracking data, not a guarantee of future mentions.
How The Numbers Were Measured
- Sales: from my work with the client.
- Traffic, keywords and Domain Rating: Ahrefs, mergescreens.com, all countries, monthly, pulled 17 Oct 2026. Estimates.
- Clicks, impressions, click-through rate and position: the client's Google Search Console, web search, 12 June 2025 to 11 October 2026.
- AI features impressions: Google Search Console, 18 May to 9 Oct 2026.
- AI citations: Ahrefs, as of 13 Oct 2026.
What This Means For Your Store
With every online store I begin the same way: I ask for your goal, check your priority products, audit the on-page, technical and off-page issues, find where you rank now, and then fix issues from the highest priority to the lowest. You can read more on my eCommerce SEO and SEO audit pages.
Frequently Asked Questions
What Was Your Role At Mergescreens?
I worked on the account for four years. My work was backlink cleanup, link building, blog content creation and helping grow organic traffic.
What Problems Did The Store Have At The Start?
Sales were struggling to break through $40K, and the website carried a toxic backlink profile.
Are The Traffic Numbers Exact?
The Ahrefs figures are estimates for all countries. The clicks, impressions, click-through rate and position come from the client's Google Search Console.
Why Did Estimated Traffic Fall After July 2026?
Ahrefs shows estimated traffic and top 3 keywords peaking in July 2026 and coming down since. I show the full history, including the peak and the latest figure, instead of only the best point.
Can You Get The Same Result For My Store?
I cannot promise a particular result, because search results depend on many things outside anyone's control. What I can do is find the issues holding your store back and fix them in priority order.
How Do I Get Started?
Send me your website address and goals through the contact page, and I will review your site and tell you what I find.
Ready To Get More Traffic?
Tell me about your website and goals. I'll review it and get back to you soon.
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